Brand loyalty and friend loyalty

It hurts when your friends are not around while you need them. Yeah, that means your friends are not loyal to you.

Friends are brands, brands are friends. Yes it is real. I do not mean to say that what your favourite brands are likely friends to you. Of course it is sometimes true. But here I am talking about the similarities of  friends and brands.

They are the same. They have similar characteristics. Want to know what it does mean? Here we go

A brand has to seem salient to its customers. Like a friend has to be important in the eyes of his friends in his friendship. So that it will create loyalty in brand-to-customer as well as friend-to-friend. Then, what are required to make them salient? When a brand becomes prominent to its loyal customers, it has awareness, interest, assurances, consistency, and habitual choosing on the customers perception.

When we feel our friends important, that because they are always aware towards us. They have sympathy and empathy to us. They expose many times infront  of us whether or not we need them.

They have to be interesting to us as well. They should be amazing as they are and at the same time they are unique on eyes of ours. That will be make us interested to them, isn't it?

A friend, too, should assure us not to regret being friends with him or her. When we with them, we have to be feeling comfortable, enjoyable, fun, beneficial, and safe. That means a friend has to have a good quality to be called as a friend.

Everything needs consistency. Like a friend, she or he needs to be consistent with what they are believing, practicing, and performing in front of us. When they suddenly change, automatically we will feel there is something wrong with them.

Last but not least, a friend requires habitual choosing. It's meaning She or he should have choice of good in friendship.

With those five, a friend, or you, will seem important to your friends. What happens next is you will loyal to them, they will loyal to you.

If you are loyal to a brand, you will seek it when you need it, right? But sometimes you will find other people (not your gang) to be with you or to ask for. Or maybe you do not really loyal to your friends again, that's because of what?

It can happen. Yes. Like a brand, it could have lost its loyal customers for a while if it is out of stock. When our friends are out of stock, meaning they are not around, we simply find other people to get along with.

When a customer feels bored with his/her favourite brand, s/he will look for a variety of brands to get rid of their bore. Like us, we will seek for other people outside the gang just to find another fun.

 And, if other brands seem more attractive with better offers, a loyal customer will be likely to switch their prefferance. Like your friends, if you are too boring while others are getting interesting, they will get away from you.

The last one, in marketing there is always competition. A new brand will always try very hard to attract its customers. By setting balance to your favourite brand in such a way to make you not firm to your favourite anymore. In friendship, there are always other people make themselves special to your favourite friends just because they do not them to really loyal to one person only, you.


So, remember, Friends, make you always important to your friends in order to make them loyal to you. You too, need to find the importance of your friends to be loyal to them.